Google+ vs Facebook
Facebook
currently sits pretty at the top of the social networking ladder and
has maintained its grasp for a while now. It is clear that Google+ has
been created with the intention of directly competing with Facebook.
Google+ does offer more in some aspects, and is somewhat of a
combination of Facebook and Twitter, but a lot of the features that
attracted many people to Facebook are missing in Google+. But while many
Google+ features have been inspired by Facebook, does it offer enough
to challenge Facebook for its number 1 spot?
With
circles, Google+ makes your privacy and sharing a lot easier as you
have already got segregated groups of contacts. Sharing information or
links on your profile is quite similar between both social networks,
with the option to choose specific people, specific groups, tag people
or hide or delete posts. Google+ takes it a step further by giving you
the option to allow your posts to be re-shared or even prevent comments
from your posts. As far as privacy settings are concerned, there are a
few minor differences. While both parties state that any material
directly posted to the site, such as a status, comment or wall post is
licensed to the social network, any links, sites, videos or images that
you share from a different location are not owned by them. The
difference is that Google+ allows you to completely shut down your
account and leave, while Facebook only gives you the option to
deactivate your account. Google+ also gives you the option of taking all
your data with you, effectively asking them to wipe clean all the stuff
you’ve uploaded or shared on Google+, which Facebook does not. Both
parties also share information with third party applications or
websites, although there exist very few for Google+ so far. The
difference is that Facebook shares a lot more information than Google+
does, since the latter allows you to limit your shared data to just your
name and email address.
Facebook
users shouldn’t have trouble acquainting themselves with Google+. The
central placement and format of the stream, the arrangement of circles
and friends on the left side bar, and the placement of recommendations
on the right side bar are all almost identical to the Facebook home
screen. Google+ differs only slightly in the personal profile page,
offering organized tabs for your information, photos, videos, etc. The
addition of the ‘Google Bar’ at the top of the window is also
reminiscent of Facebook with the notifications icon moved to the right
side of the screen. The only difference where Google+ has an advantage
is that the Google Bar is static as long as you are navigating between
Google services such as Picasa, Documents, Reader, etc. Another very
noticeable difference is the lack of ads on Google+. Facebook ads are
well segregated, but still draw attention. Even worse is the fact that
the material in the ad is sometimes not related to the content on the
website it links to. Whether Google+ will open its doors to ads only
time will tell.
The
Google+ equivalent of a Facebook ‘Like’ is the +1. While +1 is similar
to Like when it comes to appreciating someone’s post or comment, it can
also be used to create bookmarks from Google search results, websites,
videos and more. The Facebook Like button is best used to share groups,
pages or apps within Facebook as your Likes are posted to your wall and
appear on your friends’ timelines. +1, on the other hand, is more
discrete, allowing you to archive material that you would wish to view
in the future without sharing it on your profile or appearing on
anyone’s stream. Every Google+ profile has a +1 tab that contains all
the websites or links that you have +1’d. It does not, however, display
comments on posts on Google+ that you have +1’d.
Facebook
saw a drastic rise in popularity with the introduction of games, apps
and quizzes. They are also the reason people started spending more time
and money on Facebook, driving up revenue. While some users on Facebook
were unappreciative of apps and games like Farmville, it is these apps
that brought more traffic to Facebook. Google+ is still in its early
days and Google are known for doing things differently, but it would be
hard for anyone aiming to be on top of the social networking ladder to
ignore the success of apps. Many new users on Google+ claim it to be
better due to the absence of ads and apps, but the absence of apps could
also be the reason a lot of users haven’t signed up yet.
This
is one of the features where Google+ has outdone Facebook. Plus is
incorporated with the standard Gchat panel, which is similar to Facebook
chat, whereby you can text chat with any contact that is currently
online. Google+ also features hangouts, where you can have a
multi-person video chat with up to ten people. The interface is quite
intuitive and also allows you to share Youtube videos while video
chatting. To match this, Facebook has announced a video chat service of
their own in conjunction with Skype, which allows users to have a
one-to-one video chat, but this service is currently not available to
all users.
Google
has approached ‘friending’ from a slightly different angle. Like
Twitter, it enables users to ‘follow’ people rather than request their
permission to view their profile. While this makes it easier to find
friends and broaden your network, it does put more pressure on the user
to ensure every post is on the correct privacy setting. Google+ forces
you to place people into different circles, enabling you to share
information with a certain group of people without having other contacts
view it. This is helpful when you wish to share sensitive information
with a select group of people. Facebook also allows for such grouping of
friends with lists but the option to share material with a specific
list is a tedious process. Another important aspect is that your circles
on Google+ are invisible to others, while anyone on Facebook can see
your groups and which groups you belong to unless they are specifically
locked. The fact that Google+ forces you to segment your contacts rather
than giving you the option of doing it makes selectively sharing
information a lot easier. Google+ also allows you to prevent unknown
people from viewing your friends or people in your circles, effectively
displaying your list of friends as ‘0’.
The Minus in Google+
Google
created waves in cyberspace by sandboxing Google+ at its inception on
June 28. Any avid social networker would be excited at the prospect of
having a profile on a social network created by Google and the
restricted access to Google+ only elevated the anticipation. Google
initially sent invites only to users who they believed were extremely
active on social networks in order to get experienced users to spread
the word. As a result, talk of Google+ spread like wildfire across
popular social networking sites like Facebook and Twitter.
There are still
a few cracks
While
Google has stated on several occasions that Google+ is still in beta
testing, users have brought up a few security issues that need to be
addressed soon if the service is to be successful. For instance,
blocking a person on your profile will prevent his/her updates from
appearing on your stream, but if you have a mutual friend who reshares
your posts, the person you blocked can also read and comment on them.
There is also an issue with posts not updating in real-time and delayed
email notifications but this might be a teething issue since Plus is
still at a nascent stage.
The
servers running out of disk space not only prevented users from signing
in or uploading content, it also affected the Gmail notifications. A
Google representative explained “For about 80 minutes we ran out of disk
space on the service that keeps track of notifications. Hence our
system continued to try sending notifications. Over, and over again”.
This resulted in users getting multiple emails regarding undelivered
notifications and when the issue was solved, users received multiple
notifications that were not delivered earlier.
The
spread of Google+ by word-of-mouth led to mass requests for invites
from users that had not had the opportunity to join it. Google claim
that access to the site was limited as they did not have servers that
would be capable of handling excessive loads. Steadily, Google+ allowed
its members to send out invites for brief windows every few days,
thereby slowly increasing the number of members. However, it was not
long before users discovered flaws in the system that allowed users to
join the network without an invite.
As
users discovered loopholes in the Google+ system to give their contacts
access to the site, the number of users increased exponentially. It was
possible for new users to join the network by simply getting an
existing Google+ user to share a post with them or tag them in photos.
If a link or a page was shared with a non-member or the non-member was
tagged in a photo on Google+, they would receive a notification of this
via e-mail. The e-mail contained a link, which allowed users to create a
new profile. The unexpected influx of new users had adverse effects on
Google’s servers, however, causing them to go over capacity and making
the site inaccessible.
But there’s not much happening
Even
though anyone and everyone is keen to sign up to Google+, once you’re
there, the excitement is quite short-lived. After exploring the site and
its features, users quickly realize that there’s very little activity.
Compared to the frequency with which there is a new post on your
Facebook news feed, the Google+ stream is relatively static, mostly due
to the reduced number of friends in your circles. With the scarcity of
content in the stream, users are quick to lose interest and defer back
to Facebook to follow their friends’ activities.
Where
most existing Google+ users used the loopholes to bring their friends
and family to the new social network, a few companies saw it as novel
methods of advertising or marketing their brands. PH Creative, an
Israeli ad agency, capitalized on the popularity of Google+ to advertize
its brand name and services by announcing that they were sending
invites to anyone in the marketing industry. The message spread, and in
just a few hours, their mailbox was flooded with requests for invites.
PH Creative promptly provided these people with a doorway into Google+
by tagging them in a photo and giving them instructions on how to get
started. Once their profile was created, these new users had just one
friend - PH Creative. The company then shared and uploaded its portfolio
to Google+, resulting in these new users having their stream flooded by
information only about PH Creative.
Will GooGLE+
go the distance?
With
people already busy leading their lives in cyberspace courtesy
Facebook, the addition of yet another social networking site is likely
to cause little stir. One thing is for sure; it’s difficult to escape
Google, the omnipresent Web powerhouse that’s everywhere. People who
have signed up for Google+ will simply find it difficult to ignore the
notifications that appear in the Google notification bar. And as the
invitations open up, more and more people will sign up for Google+, at
least to give it a try. Since Google already has access to the databases
of all the people we interact with courtesy Gmail, you will not have to
go find people you know; Google will bring them to you.
Google+
definitely has an edge over the competition as they can track the
problems people experience with other social networks. They knew exactly
what people were looking for, what worked and didn’t work, and what
people wanted. Little wonder then that at first glance, Google appears
to have integrated the best features from other popular social
networking sites into Plus. Additionally, you also have new features
like Sparks making sure you do not need to go beyond Google for anything
you need from the Internet.
And
considering the reach of Google, social networking will now be
available to even those people who had so far managed to keep out of the
social networking craze. While for those who are already
busy juggling their various online profiles, addition of Google+ can
cause some anxiety. Prominent psychologist Varkha Chulani says that
while social networking in itself is not a bad thing, what’s missing is
balance. She says, “In most cases what’s happening is that people are
loosing the balance between reality and the virtual world. They are
losing perspective, because at the end of the day, success is not going
to be measured in terms of social networking skills, but by what one
does and knows in real life. A new site will make no difference, and for
it to make an impact, it will have to offer something really exciting.”
All
said and done, the question still remains - will people jump onto the
Google+ bandwagon? After spending a great deal of time and effort on
setting up their social networks on the likes of Facebook, Twitter and
MySpace, are people willing to do the same for Google+? Then again,
there is the view that some might look to Google+ as a way to ‘reset’
their online presence, and this time add only ‘real’ friends on Google+,
rather than the ‘friending’ spree they undertook on other networks.
Now its your Choice to decide which is a better social network for your needs friends.